Piano implementation and optimisation for publishers

Optiten helps publishers using Piano implement, improve, and evolve the systems behind registration, paywalls, subscriptions, journeys, retention, and ongoing performance.
We help publishers move faster in Piano — with specialist delivery support, clearer priorities, and a setup that is easier to improve over time.

TURN PIANO INTO A STRONGER REVENUE SYSTEM

Piano gives publishers the tools to manage
access, subscriptions, engagement,
and data. But real performance comes
from how those tools are implemented,
connected, and continuously improved.

Optiten helps publishers
get more value from Piano — with
better setup, smarter journeys, faster
delivery, and ongoing optimisation.

01
Registration
02
Paywall
03
Offer
04
Checkout
05
Onboarding
06
Engagement
07
Retention
08
Insight

WHERE PIANO GETS HARDER TO MANAGE

You already have a powerful platform. The challenge is making every part of it work clearly, quickly, and consistently across your teams, tools, and subscriber journeys.

  • Complex setups that have grown over time
  • Unclear ownership across teams
  • Fragmented journeys and tooling
  • Limited in-house Piano expertise
  • Slow implementation or change cycles
  • Underperforming paywalls or user flows
  • Inconsistent experimentation
  • Reporting that does not clearly support action
person analysing data on computer with focused expression

OUR APPROACH

We do not treat implementation, optimisation, and experimentation as separate problems.

In practice, they are part of the same operating cycle. That is why our work is structured across three connected areas of support:

Implement
Optimise
Experiment

Piano implementation

Build the right foundations

We help publishers turn Piano into a setup that is usable, scalable, and easier to manage.

WHERE PUBLISHERS STRUGGLE
  • Messy or inconsistent setup
  • Fragmented tools and integrations
  • Duplicated logic
  • Unclear ownership
  • Slow delivery because specialist support is missing
WHAT WE DO
  • Paywalls and access models
  • Registration and subscription journeys
  • Offer and checkout setup
  • Integrations with internal systems
  • Analytics and event tracking
  • UX and front-end support
  • Clean-up and simplification of existing setups
HOW WE WORK
We assess the current setup, identify what needs to be fixed, simplified, or built, and prioritise delivery around impact and feasibility.

We can work alongside internal teams or provide dedicated specialist support directly.
WHAT YOU GET
A cleaner, more reliable Piano setup that is easier to manage, improve, and scale.

Subscription optimisation

Improve what underperforms

We improve journeys, offers, and user flows that affect conversion, onboarding, engagement, and retention.

WHERE PUBLISHERS STRUGGLE
  • Underperforming paywalls or conversion journeys
  • Friction in registration, checkout, or onboarding
  • Missed opportunities in engagement and retention
  • Reporting that does not clearly support action
WHAT WE DO
  • Acquisition and identity journeys
  • Improving paywall clarity and structure
  • Reducing friction in registration or subscription flow
  • Strengthening onboarding paths after conversion
  • Improving subscriber engagement journeys
  • Identifying retention opportunities through better journey design
  • Data and reporting improvements
HOW WE WORK
We look at where users hesitate, drop, disengage, or fail to progress, then prioritise the improvements most likely to create measurable impact. This is not generic CRO. It is optimisation rooted in publisher journeys and Piano-specific delivery realities.
WHAT YOU GET
A better-performing journeys, clearer priorities, and stronger commercial return from Piano.

Experimentation support

Test, learn, and iterate faster

We help teams run more effective experiments in Piano, from hypothesis through implementation to learning.

WHERE PUBLISHERS STRUGGLE
  • Testing is irregular or reactive
  • Good ideas are not translated into live experiments
  • Execution is slowed down by setup complexity
  • Results do not always lead to clear next steps
WHAT WE DO
  • Prioritise test ideas
  • Identify the opportunity
  • Define the hypothesis
  • Support implementation
  • Review outcomes
  • Recommend next actions
HOW WE WORK
We identify the opportunity, define the hypothesis, support implementation, review outcomes, and recommend next actions. The goal is not just to run tests, but to build a more effective learning loop around them.
WHAT YOU GET
A clearer experimentation roadmap, stronger implementation support, better learning from results, and a more repeatable optimisation rhythm.

Who we work with

We work with publisher
teams using Piano that need
specialist support to improve
implementation, journey
performance, and ongoing
optimisation.

This is typically a good fit for teams that:

  • Want more value from Piano
  • Lack specialist in-house depth
  • Need faster delivery
  • Want a partner beyond reactive support
  • Need help connecting platform setup with commercial outcomes
team discussing work together in meeting

START WITH A SUBSCRIPTION AUDIT

A focused review of your Piano setup, showing where friction sits, what to prioritise, and where the biggest gains are likely to come from.

Fixed-scope and actionable.

Request your audit

FAQ

These are some of the most common questions we hear from publishers working with Piano.